Does choosing the right business name really matter?

Good morning. I brought up this discussion with a close friend of mine earlier this week because I am actually interested in starting my own digital marketing business here locally in the states. I have managed my own websites and marketing for many years and the knowledge I have behind it just from experience I said why not try and start my own marketing company here locally. Here is the question I really had though....

I currently run a local business, it is service based. I have a brick...

Does choosing the right business name really matter?

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