Category structure for SEO and/or customer?

Hi!

I'm setting up categories for my e-commerce site (clothing) and have researched what queries on Google Search Console generates exposes for my site. I then categorized those searches and found that type of product and type of material totally dominates search queries. In my understanding, categorizing your content is a way to explain to Google how you organize your content to your customers. So I then find it a bit odd that almost all sites selling clothes promotes the category gender...

Category structure for SEO and/or customer?

from Search Engine Optimization https://ift.tt/3cAUyQO
via IFTTT