Server side tracking?

I'm in the process of gaining feedback for an app I'm potentially building. I've built a proof of concept that tracks traffic using the access logs from my Nginx server.

Is server side tracking something people have thought about before? Is it something that is potentially appealing? Is Live tracking (like in Google Analytics) something people would miss?

For me, it's come down to the issue of ad blockers and other browsers blocking a lot of JS-based widgets that prompted me to look at...

Server side tracking?

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