Hey all.
I recently created a few campaigns for my Kalimba (musical instrument) store and I am getting a lot of traffic to my website and likes and shares on my ads. However, no one is even adding the products I'm advertising to their carts. I have tried optimising my ads for landing page views, adds to cart and purchases but I cannot seem to find out what is wrong. My advertising campaigns seem to be fine in terms of CTR (~10% CTR which seems really high), but perhaps the traffic quality...
Facebook Advertising: Lots Of Traffic (10% CTR) But No Add To Carts Or Sales
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