Ranking criterias in google

Hello everybody,

I am new in the forum as well as in SEO, I would like to have some information about the ranking criterias that google takes in consideration to rank this website A first rather than another website B.

I am building a new website for ads, and I would like to know which one comes first to rank better:

- Title, headings, URL, keywords, content,...

Thanks in advance

from Google https://ift.tt/3fnHxsQ
via IFTTT