Who Truly Is The King?

I have been wondering about this question;
"Who truly is the king?"

Mostly among this one's below;

• Content
• Link building
• Promotion

Though I get view response from it. But am not satisfied with it.

They said content is the king.

I found an article from semrush and it says link building is the king.

A post from twitter says Promotion is the king.

So here is the question;

Who truly is the king

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Who Truly Is The King?

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