So I’ve been looking to promote my business, and I’m considering hiring this [white hat SEO](https://ift.tt/385gQEA) company to play it safe. The thing is, I’m not sure exactly what techniques are considered as white hat SEO, and I want to be sure I’m hiring a trustworthy agency. Can someone tell me what methods are the hallmark of white hat optimisation? Also, how can I tell that they’re not actually using black hat techniques on my website?
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