Adwords, in some cases, has become a war-zone. A few select companies ruined it for everyone by commissioning its affiliates for leads inbound from paid searches. Hundreds of "marketers" all compete for the same keywords, advertising only a few of the same companies dozens of times for each keyword. Because of the ridiculous number of campaigns running simutaniously for these high-volume keywords, it's nearly impossible to legally maintain a decent CTR, even when matching the top bids....
Adwords is a war-zone.
from Google AdWords https://ift.tt/2Hl3clZ
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