There are plenty of details that makes web site really user friendly. If short, you must know your audience to make what they want to cooperate with. Also your site must be simple for user and contain only high quality content. Navigation is the basics of functionality. There's a good web design principle called "three-click rule". Your customer should find everything they need in three clicks. Speed. You need to think in advance about speed of your web site because, you know, internet users...
What Makes a Good Website?
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