I recently hired this digital marketing agency Surrey based to do SEO work on our business website. After months of working with them, we did notice a huge improvement in our rankings, reaching top pages that we couldn’t achieve before. But at certain times these ranking fluctuates, though they say this is because of Google updates, especially on algorithms. Since SEO is quite a flexible process, what are the tangible factors that we can consider to know that we are getting valuable results?
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