Evidencing the Benefits of Social Media

I have an issue I have been trying to solve, any suggestions are welcome.
My company doesn't wholly believe in the power of social media in revenue generation. I need to evidence the benefits but am struggling to show the correct conversions. Here is the current set up:

• We have a Wordpress website which has Ninja web forms on each footer which are handled by Pardot
• We have a tracking code set up on Google Analytics that supposedly tracks social media conversions
• However,...

Evidencing the Benefits of Social Media

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