7 practical ways to write copy that converts

1) Use value-based messaging

Talk less about your product and more about the value your product brings. People don’t want a better toothbrush. They want a brighter smile.



2) Get specific

Landing page copy is full of unfalsifiable, blanket claims: “more, easier, faster ...”
If you want to stand out get specific. You can’t bullshit specifics:...

7 practical ways to write copy that converts

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