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question regarding facebook pages and posts

Hello

I have a facebook page with about 68.000 Likes, and for about a month now i have made posts on it (make this 7 posts a day) with a link to one of my websites in each posts and i keep doing this every day. I wonder how valuable this is for my website in term of advertising and link building if i keep doing this? the average post gets shared about 20-50 times depending on the content on question.

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