I am looking to provide an analysis on what an additional 1,000, 5,000, and 10,000 spend will have as an effect on my account and am stumped on how to calculate it all together. I pulled the last 4 months of data, set up in an excel sheet, and have added additional columns for Available Impressions, Incremental Impressions, Incremental Clicks, Incremental Cost, and Incremental Conversions.
For example, the current account budget I am working with every month is $22,780. I want to know how...
How Will Additional Budget Amounts Effect Metrics
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