Here's how my niche SaaS company structured our SEO strategy

I run marketing at a venture-backed SaaS company and wanted to share with you guys some of the ways that we (and many other SaaS companies) go about in order to create a comprehensive/effective SEO strategy.

--Let's fictitiously say that my company offers a CRM for Animal Shelters.--

IMO, the SEO strategy begins with and comes down to the keywords you intend on targeting. And I break these down into two groups. Direct and Indirect.

Direct: Keywords used to search for the specific tools...

Here's how my niche SaaS company structured our SEO strategy

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