How to rank for unique business name in Google, before existing inappropriate content

Hello,

I've recently launched my new business / website and have recently been indexed by Google.

My business name is a unique word, so I have put effort into including the business name in content along with other keywords that I wish to rank for.

After searching my business name (let's say 'Discountero' for example, this is made up for the purpose of this post), I am ranked on page 4, behind web pages that are related to erotic music material titled 'Discount Ero'. I'm concerned about...

How to rank for unique business name in Google, before existing inappropriate content

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