Campaign hierarchy

I've just assumed the responsibility of an AdWords account that has been managed by several managers over the past years. It has got 597 campaigns and more than 48000 keywords. The account looks pretty clumsy and isn’t performing. The client sells PC utility software in most of the countries.

Previously, while some managers created campaigns with the Countries and then created product related ad groups, some created product related campaigns and simply included the targeted countries in the...

Campaign hierarchy

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