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anyone doing A/B testing of their SEO metadata in SERPs?

Hi Guys

The reason I ask this is that I'm wondering if anyone has any strategies or the best practices to optimize metadata to increase CTRs? I'm building a tool at the moment called Polkadottiger.com which helps WP users automate A/B testing, but I would really love to hear if anyone got any killer strategies they've been using!

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