What has GOOGLE become?

Hello people.

I'd be curious to hear some comments about current situation with google, from actual webmasters that are around for long enough to notice and experience the patterns and changes.

We're witnessing:
- search result pages STUFFED with ads above and below the fold
(some queries show as much as 5 ads above organic, 3 below, shopping thumb ads on the right - sometimes there is as much as FULL page of scrolling before organic results)
- search result pages STUFFED with...

What has GOOGLE become?

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