Ever since the 2012 Penguin update, SEOs have realized that they need to have a natural looking link anchor profile to avoid detection of unnatural links by the Penguin module of the Google Algorithm.
Penguin was released to target webspam and blackhat link building techniques. Penguin detects all kinds of link manipulation and it looks for unnatural backlink profiles as one of its core webspam detection factors.
What is Anchor Text Over-Optimization?
The Penguin algorithm looks for...
How To Build A Healthy “Anchor Text” Backlink Profile – For Maximum Link Juice
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