New ecommerce site for wearables, question about products names

Hi guys,
I'm setting my e-commerce site for wearables.

I have different products, that are kind of similar
so, for example, watches for kids

I will start with 3 models, that are kind of similar on functionality, but different look.

Now how do I name them?

By the reference the Chinese manufacturer gives them?... XCYY-34

Or should I come with a name for the product?... CoolWatch misty

Thanks!

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